CITIZEN Systems America Corp. (CSA), is owned by the same $3 billion (USD), CITIZEN Holding Company of Tokyo, Japan, that owns CITIZEN Watch. While you won't see a professional quarterback, or stock car driver as the spokesperson for CITIZEN Systems America, there are still some pretty great things about the company. For instance, did you know that CITIZEN is one of the few companies in the world that makes bar code, point of sale (POS), and mobile printers, as well as print mechanisms, kiosk, dot matrix and photo printers...? Many "big box" printer companies make one or two of these product types, but almost no other printer company in the world has this breadth of products.
Another great thing about CITIZEN Systems America is the CITIZEN Connection partner program. It is truly innovative, while still offering the things value added resellers (VARs) have come to expect in the best partner programs. What follows is a list of the seven best features and benefits of the CITIZEN Connection program.
1. Tiered Pricing
Let's face it, the main feature VARs expect in a partner program is better pricing than those who are not in the program, or those who are in it, but not selling as much. In other words, VARs expect that the more they sell, the better their pricing will be. The CITIZEN Connection partner program has four tiers ranging from Bronze to Platinum. These pricing tiers are designed to protect VARs from their traditional competitors, and from online retailers. The tiers are both revenue and merit based, meaning that even smaller, more strategic VARs, have an equal chance to advance in the program.
2. Deal Registration Eligibility
CITIZEN Connection VARs are able to register deals. Deal registration protects the Connection VAR who registers the deal from every other VAR in the world, and triggers the involvement of the CITIZEN sales team. CITIZEN advises its Connection partners to register deals early and often.
3. Price Exception Eligibility
If a Price exception (PE) is needed in an extremely competitive situation, CITIZEN will consider it for Connection partners who have a compelling business case. This means that CITIZEN goes the extra mile to protect the VAR who is doing the heavy lifting.
4. Demo Gear Eligibility
Need a demo unit...? Access to demo units are a benefit of the CITIZEN Connection program. The process is very easy, and very convenient.
5. Marketing Dollars
CITIZEN rewards its Connection partners with marketing dollars that are earned through sales. The CITIZEN Connection program has an innovative point system, based on product type. Points are earned throughout the year, and may be converted to marketing dollars once they are earned.
6. BDM Coverage
The CITIZEN field sales team are called Business Development Managers. They are tasked with finding new opportunities that are fulfilled through the VAR/distributor channel, and supporting the sales efforts of their VARs. The higher the VAR's level in the program, the more of the CITIZEN BDM's time the Connection VAR may expect to get.
7. End of Year Prizes
Last but not least, are the end of year prizes. The top achievers are rewarded with everything from iPads to vacations.
If you are a VAR, and looking for an alternative to the "big box" printer companies, take a look at the CITIZEN product line, and the CITIZEN Connection partner program. You might be surprised by what you learn, and by the potential for incremental revenue gains.
Written by:
Tracy E. Tucker
Director, North America Channel Sales
CITIZEN Systems America Corp.
Copyright 2014, all rights reserved.
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